The Arzano-based fashion house presented “A Grand Journey” at the Hotel de Russie in the heart of Rome. Kiton’s new narrative communication platform celebrates the brand’s extraordinary series of sporting events and lifestyle moments. A journey around the world that began at the Foro Italico with the Italian Open and will continue in Paris with the Roland Garros Tournament, along the Amalfi Coast, and in Porto Cervo, immersing itself in the poetry of the evocative Hotel Romazzino. Finally, to London, at what is universally recognized as the temple of tennis: Wimbledon, rich in history, elegance, and magnificence.
The brand’s presence at these special moments—international events attended by a sophisticated and refined audience—invites people to discover its roots, history, essence, and core values, giving true meaning to the artisanal, artistic, and emotional expression that defines it.
We christened this concept “A Grand Journey” to evoke in the minds of the discerning connoisseurs who choose us the imagery of tennis—from the atmospheres to the iconic locations of its stages—offering a new lifestyle experience. And to present to them all our KNT capsule collection, inspired by the world of this prestigious sport.
“A Grand Journey” is therefore not a specific place, but rather a series of locations along an itinerant route, whether real or imaginary. This season provides us with the coordinates of the path to follow—the same path taken by our audience, the same path where we will always be there to welcome them. Locations that are iconic, unique, and distinctive. Locations where nature, colors, light, and horizons define their environment and true essence. Locations rich in meaning, connected to stories, emotions, and memorable moments. Locations of passion that amplify our emotions, evoking an indescribable sense of belonging.
To mark the launch of the new communication campaign, Kiton exclusively unveiled the first KNT capsule collection dedicated to the tennis lifestyle, marking its global debut.
