The new SS25 Menswear collection previewed at Milan Fashion Week

Light filters in through the slats of the shutters, the sheets smell of fresh laundry and a suitcase has been delicately placed on the mattress, the custodian of a world in which elegance, practicality and refinement always find their place and scale. The suitcase of Kiton experience is a small universe which contains the needs and desires of men who are always on the move and who find their raison d’être in travel and infinite settings, from a flat in the heart of Soho to an old wood chalet in the Swiss Alps. The 2025 Spring-Summer menswear collection, presented at Palazzo Kiton, the Milan showroom in Via Pontaccio, starts precisely there: from elegance which goes well with any time of the day, morning or evening, and from bright, vibrant colorways which make any wardrobe intense and lively. The tones range from cool browns to bright yellows, ruby reds, greens and oranges and convey optimism and joy, making even the most classic ensembles innovative and carefree, proof that formality isn’t static, but alive and thriving. Like the colors of the collection, the lines have also been softened, making the garments wider and more comfortable as they extend the functionality of jackets, pants and shirts. Nonetheless, they continue to guarantee their ability to adapt to any occasion, distinguished by unfading elegance.

At Palazzo Kiton, we presented an everyday elegance that comes from strong, vibrant color combinations that can make the wardrobe intense and lively.

The distinctive hallmark of Kiton DNA, as always, is the search for the finest and most prized materials, such as ultralight cashmere, cashmere-linen and cashmere-silk blends, and three or four-ply yarn, all made exclusively by the proprietary Carlo Barbera wool mill, able to exalt innovation in the composition of jackets and overcoats, sweaters and shirts, and able to win over the most discerning tastes. Denim-effect fabrics which remain absolutely unaltered when washed are joined by prints and motifs inspired by the late Nineties, with large yet slender rectangles that look like they were plucked from a Josef Albers masterpiece, which make us realize that taste and elegance always find a way to make tradition contemporary and in step with the times. Wider and softer silhouettes keep the Kiton man fresh as he plays with cool yet vibrant tones, without sacrificing the class and refinement which distinguishes him. Then there are the accessories, the perfect finishing touches for Kiton looks thanks to constant studies of materials and styles. Even the footwear collection is enriched by new designs, from finely crafted loafers in new shapes with youthful appeal to ultralight sneakers, including a new car shoe, able to stand out in formal settings.