Ciro Paone, the founder of Kiton, has always had a keen appreciation for British tailoring, seeing it as a model of understated, relaxed elegance and luxury. A bond between the Neapolitan brand and British culture that grows even stronger today: Kiton has officially entered the world of soccer, dressing the players and staff of the historic London club Tottenham Hotspur Football Club for formal occasions.
The two-year partnership will feature KNT (Kiton New Textures), the urbanwear line created in Italy in 2018 by twins Mariano and Walter De Matteis, the third generation of the Kiton family. KNT focuses on continuous fabric research, an innovative approach, and a modern, sophisticated aesthetic, all grounded in Kiton’s sartorial tradition and history.
The decision to partner with KNT is rooted in the very essence of the brand. Mariano and Walter De Matteis’ passion for soccer played a key role in bringing the two worlds together, while London and its vibrant creative scene have always been a source of inspiration for them.
We have entered into a two-year partnership with the historic London soccer club, which will dress the team in three highly tailored activewear outfits from KNT, specially designed for formal occasions.
The brand’s dynamic nature completed the picture, perfectly aligning with the competitive spirit of the Premier League. Ultra-light and supple fabrics enhance silhouettes and embrace movement, creating a collection that combines comfort with a casual urban attitude.
KNT has created three meticulously tailored activewear outfits that the First Team and coaching staff will wear during select matches throughout the season.
Kiton’s exclusive iconic fabrics are blended with materials inspired by the world of sports, all in shades of blue with touches of white—the colors of Tottenham Hotspur—while also evoking the shades of the sea in Naples. A single-breasted mélange suit, entirely cut and sewn by hand, features a pattern inspired by city street surfaces. It is paired with a white cotton and linen crewneck pullover and a cotton jersey polo shirt. The second look embodies the essence of KNT: a blue ensemble crafted from Kiton’s exclusive 14-micron wool, featuring a shirt jacket with press studs and jogger pants with easy-on details, worn over a fine cotton T-shirt. The third outfit includes a zip-up hooded jacket made from compact nylon with a water-repellent, breathable, and windproof membrane, a zip-up viscose sweatshirt, a short-sleeved crew neck T-shirt, and cotton jersey cargo pants with darts. Each outfit is completed with iconic sneakers, an authentic tribute to street culture. Informal, yet elegant.
“The Tottenham Hotspur F.C. family is very similar to ours, so we quickly aligned on values.” In addition, KNT embodies the competitive, dynamic, and excellence-driven world of the Premier League, one of the most-watched leagues globally. “For a company like Kiton to be part of London’s international environment through a partnership with a historic team like Spurs is the best way to debut in the sports industry.” – Antonio De Matteis, CEO of Kiton.
“With Kiton, we are proud to have a formalwear partner that will provide our players and technical staff with exceptional design and tailoring, ensuring professionalism and maximum comfort as they arrive for matches—an important part of their preparation for the 90 minutes of the game.” – Ryan Noris, Commercial Director, Tottenham Hotspur F.C.
