Kiton continues its evolution with a new flagship store in Seoul’s vibrant shopping hub, located on the renowned Cheongdam-dong Luxury Fashion Street.
The boutique features spacious, bright interiors spanning 3,767 square feet across two levels. The exterior façade immediately catches the eye: imposing and more than 79 feet high, it is covered with anodized aluminum in two different shades of bronze, featuring a woven pattern and entirely made with materials from Italy.
Special backlighting also gives the façade a vibrant effect that changes with the natural light.
The atmosphere inside is the result of simple design choices, combining clean shapes and neutral colors with soft finishes. The Seoul boutique evokes Kiton’s creative world through a diverse range of materials that interact with the décor.
With our new flagship store in the heart of Seoul’s shopping district, we have added a significant piece to Kiton’s distribution network development strategy.
The palette of materials features layered textures that provide tactility and a warm effect. The key elements are textured fabrics, subtle touches of Canaletto walnut wood with a special matte finish, metals in unique nickel tones, and custom Tai Ping carpets in anthracite wool designed specifically for the store. Many of the fabrics used in the concept are those typically found inside jackets, now also enhancing the interior design.
Both floors feature lounge areas equipped with custom seating made exclusively for Kiton.
On the lower floor, a charming green corner extends outward, expanding the boutique with a custom-furnished outdoor area. On the upper floor, the VIP room features a large panoramic window, offering an ideal connection with the city.
